HELLMANN’S

We uncovered a fact that sounds too good to be true: Adding just ten minutes to your lunch break reduces food waste up to 33%

So slap some Hellmann’s on your lunch and take your sweet time - as long as you don’t leave a crumb!

Most people spend their lunch break scrolling through social media. These ads will encourage them to scroll, and eat, a little longer.

Hellmann’s will offer a browser extension that locks you out of your workspace for 30 minutes, so you can go and enjoy your lunch properly.

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When you take these long lunch breaks, you’ll need an excuse to tell your boss…right?

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Some states do not guarantee a 30 minute lunch break for their workers. Hellmann’s is going to change that by calling on those governments to take action.

ART DIRECTOR: Taylor Glicksberg

COPYWRITERS: Patrick Leahy, Ian Souter